BRANDING
The branding for Jovana Jerkic Atelier consists of a logo with both a symbol and typography. The symbol is a monogram formed from the designer’s initials, JJ, while the typography includes her full name and the word “Atelier.” Each element can be used independently, allowing for flexible applications: the monogram can stand alone as a recognizable mark, or the typography can be used separately to highlight the designer’s name.
Vision
To present Jovana Jerkic Atelier as a luxury women’s fashion brand, reflecting elegance, sophistication, and timeless beauty.
Goal
The goal was to design a logo that embodies the brand’s refined identity, allowing for a versatile and recognizable visual presence through both the monogram and typography.
Approach
The logo combines a monogram of the designer’s initials (JJ) with elegant typography for the full name and “Atelier.” Each element can be used independently, offering flexibility while maintaining the brand’s sophisticated and elegant character. The brand’s color palette of gold, black, and white reinforces its luxurious and timeless aesthetic.
